Authority Blogger: AI Blog Writing Guide

Authority Blogger is an AI-powered blog writing tool I built that creates SEO-optimized, brand-aligned articles with original images. After using it to produce content for multiple clients and my own sites, I wanted to put together a complete guide that walks through every feature from brand setup to publishing your finished article.

If you've been looking for a way to scale content production without sacrificing quality or brand voice, this is the tool I designed to solve exactly that problem. Let me show you how it works.

Quick Start (TL;DR)

If you just want to get going fast, here's the minimum path:

1. Create a brand at the brand setup page - enter your company name, website URL, and answer a few questions about your business
2. Wait 2-3 minutes for brand setup to complete (you'll get an email)
3. Write an article - click "Write New Article" from your brand page, enter a topic and any expert knowledge you have
4. Wait 10-20 minutes for the article to generate (you'll get an email)
5. Review and revise - check the article, request any changes
6. Publish - copy the HTML into your CMS (WordPress, Wix, Squarespace, Shopify, etc.)

That's it. The rest of this guide covers how to get the most out of each step.

Getting Started

Signing In

Authority Blogger uses magic email links - no password needed. You'll receive an email with a link, click it, and you're in. After signing in, you'll land at your main dashboard. This is where you'll see all your brands and can access the tool's features.

The tool supports both dark mode and light mode based on your browser settings, so it should feel comfortable regardless of your preference.

Setting Up Your Brand

Before you can write articles, you need to set up a brand. This teaches the AI about your business, voice, and style. Go to the brand setup page to create a new brand.

Step 1: Basic Information

Enter your company name - this is required. Simple enough.

Step 2: Website & Content Sources

Website URL - Enter your website if you have one. This helps the AI understand your business and match your existing content style.

RSS Feed URL (optional but recommended) - This helps the tool find your existing blog posts for internal linking. To find yours: go to your blog page, right-click and select "Inspect" (or View Source), search for "RSS" or "feed", and look for something like /feed.xml or /blog-feed.xml. Copy that full URL.

If you're not sure how to find your RSS feed, I actually wrote a quick guide on how to find your RSS feed and sitemap URL that walks through the process.

Sitemap URL (optional but recommended) - Usually at yoursite.com/sitemap.xml. Just try adding /sitemap.xml to your domain - if you see XML data, that's your sitemap.

Step 3: Tell Us About Your Business

This is where you give the AI the information it needs to write like you. You have three options:

• Record audio - Click the record button to speak your answers directly
• Upload audio - Record on your phone or another device and upload the file (recommended - more reliable than live recording)
• Type it out - Write your answers in the text box

There are template questions provided to guide you, but you can answer however makes sense. Cover things like what your company does, who your customers are, what makes you different, and your preferred tone and style.

Pro tip: You can also include technical formatting rules here. For example, if your CMS needs JavaScript-based anchor links instead of standard HTML anchors, you can specify that. The AI will follow these technical instructions in every article.

After Setup

Click "Set Up Brand" and wait about 2-3 minutes. You'll get an email when it's ready. From there, your brand page becomes your home base for all content creation.

Your Brand Page

After setup, your brand page becomes your home base. You'll see a setup progress indicator showing what's configured. Let me walk through the key sections.

Brand Guidelines

View and edit the writing rules the AI follows. The AI will condense what you submitted during setup. If you want exact control, you can paste your original detailed rules here and save - the AI will follow them exactly.

Basic users: Let the AI summarize your input and adjust as needed.

Pro users: Paste in your exact specifications for precise control.

Image Guidelines

Controls the style of AI-generated images - things like photography style, lighting, color palette, and mood. Edit these if the default suggestions don't match your brand aesthetic.

Internal Links

Shows the links the AI found from your RSS feed and sitemap. These are existing pages on your site that the AI can reference and link to in new articles. Review these to make sure they're accurate - bad internal links can hurt both user experience and SEO.

Revision Learnings

As you request revisions on articles, the AI learns your preferences and stores them here. These accumulate over time, making future articles better. You can clear or modify these if needed, but I'd recommend letting them build up - it's like training the AI on your specific voice.

Topic Strategy (Pillar Pages)

This is one of the most important features for SEO-focused users. Find it in your brand settings.

What Are Pillar Pages?

Pillar pages are your most critical pages - the ones you want to drive traffic to because they make money for your business. For example, a hard money lender might have pillar pages for "Massachusetts Hard Money Lender" and "Rhode Island Hard Money Lender."

Why This Matters

When you add pillar pages, the AI will:

1. Link back to them - New articles will include internal links to your pillar pages where relevant
2. Avoid keyword cannibalization - The AI won't target the same keywords as your pillar pages, preventing your own content from competing against itself

This is crucial for anyone serious about SEO. I've seen too many sites hurt their rankings by accidentally creating multiple pages targeting the same keyword. Authority Blogger handles this automatically once you set up your pillars.

Adding Pillar Pages

1. Go to Topic Strategy in your brand settings
2. Click "Add Pillar"
3. Enter the page URL
4. Enter the main keyword you're targeting with that page
5. Save

Getting Topic Suggestions

After adding pillar pages, click "Suggest Topics" to have the AI generate article ideas that support each pillar. These are starting points - you can use them as-is, modify them, add your own custom subtopics, or delete ones that don't fit.

If you're struggling to come up with good content topics in general, I wrote about how to pick good content topics that might help with your overall strategy.

CSV Export/Import

For power users who prefer spreadsheets: you can export your entire topic strategy as a CSV, modify it in Excel or Google Sheets, and re-import it. Great for managing large content calendars or collaborating with team members.

Writing Articles

Once your brand is set up (100% on the progress indicator), you're ready to write.

Starting a New Article

From your brand page, click "Write New Article" or select a topic from your Topic Strategy. You'll enter your topic (this becomes the working title) and add any expert knowledge you have.

Adding Expert Knowledge

The "expert knowledge" section is where you add information that only you (or your client) would know. This prevents generic AI content and adds real expertise. Options include:

• Record audio - Speak directly about the topic
• Upload audio - Upload a recording (from your phone, a client call, etc.)
• Paste a transcript - Great for repurposing YouTube videos or podcast content
• Type it out - Write specific points, questions to address, or expert insights

Real-world example: A client recorded a YouTube video about rent control in Providence. Instead of trying to recreate that knowledge, we just grabbed the transcript from YouTube and pasted it in. The AI wove that expertise throughout the article, making it genuinely informative rather than generic.

Generation Time

After clicking "Write Article":

• The request is sent to the backend immediately
• You can navigate away - no need to keep the page open
• Typical wait time: 10-20 minutes
• You'll receive an email when it's ready with a direct link to your article

The longer generation time compared to basic AI writers is intentional - the system is doing research, generating images, checking for SEO optimization, and ensuring the content aligns with your brand guidelines. It's not just prompting an LLM once and calling it done.

Reviewing Your Article

Your completed article lives at its own unique URL that you'll get via email.

What You'll See

• The full article with generated images
• Hero image at the top
• Inline images throughout the article
• Internal links to your existing content and pillar pages
• Table of contents with anchor links (following your formatting rules)

The GEO Scorecard

Below the article, you'll see a scorecard showing SEO metrics. This is a directional guide, not a strict requirement:

• You don't need 100% - It's meant to catch obvious issues
• Use it as a failsafe - Make sure nothing critical was missed
• Trust your judgment - If the article reads well and serves your audience, the score is secondary

What to Look For

Review the article for:

• Opening paragraph - Does it hook the reader?
• Images - Do any have obvious AI artifacts or garbled text?
• Internal links - Are they going to the right places?
• Key points - Did it cover everything you wanted?
• Tone - Does it sound like your brand?

Requesting Revisions

Found something you want to change? Use the revision feature instead of manually editing.

How to Request Changes

On your article page, find the revision request section. Type what you want changed in plain English. You can request:

• Text changes - "Switch the first two sentences in the opening paragraph"
• Image removal - "Delete the image under the 'What You'll Learn' section - it has AI artifacts"
• Image replacement - "Replace the hero image with something showing [description]"
• Add content - "Add a section about [topic] before the conclusion"
• Embed media - "Under Key Takeaways, embed this YouTube video: [URL]"
• Move content - "Move the image under Key Takeaways to later in the article"

Revision Time

Revisions typically take about 5 minutes. You'll get an email when complete. Much faster than initial generation since the heavy lifting is already done.

Multiple Rounds

You can request as many revision rounds as needed. The AI learns from your feedback - patterns get stored in "Revision Learnings" so future articles are more aligned with your preferences. Over time, you'll need fewer revisions as the system learns your style.

Publishing to Your CMS

Authority Blogger generates HTML that works with any content management system - WordPress, Wix, Squarespace, Shopify, Webflow, or anything else that accepts HTML.

Copying the Article

1. Copy the HTML - Use the copy button to grab the full article HTML
2. Find your CMS's HTML/code widget - This is usually called "HTML block," "Code embed," "Custom HTML," or similar
3. Paste the HTML - Drop it into the code widget

Getting Your Images

The hero image and inline images need to be downloaded and uploaded to your CMS separately:

1. Download images - Use the download button on the article page
2. Upload to your CMS - Add the hero image as your featured image
3. Inline images - These are already embedded in the HTML with URLs, but you may want to re-upload them to your own hosting for full control

SEO Settings

Don't forget to set up in your CMS:

1. Title - Copy from the article page
2. Slug/URL - Use the suggested slug or create your own
3. Meta description - Copy the generated meta description
4. Featured image - Upload the hero image

Tips for Best Results

After working with this tool across dozens of clients and hundreds of articles, here's what I've learned makes the biggest difference:

1. Invest in brand setup - The more detail you provide upfront, the better every article will be. Don't rush this step.
2. Use pillar pages - This is the biggest lever for SEO-focused content. It prevents keyword cannibalization and creates a coherent site structure.
3. Add expert knowledge - Transcripts, recordings, and specific insights prevent generic content. This is what separates Authority Blogger from basic AI writers.
4. Review images carefully - AI image generation sometimes produces artifacts, especially with text. Catch these before publishing.
5. Use revisions freely - The AI learns from your feedback. Don't settle for "good enough" when you can make it great.
6. Build on revision learnings - Over time, the tool gets better at matching your preferences. Let it learn.

Feature Requests

Having issues or want a feature that doesn't exist? You can submit suggestions from your dashboard. I review these regularly and prioritize based on user demand. Some of the best features came directly from user feedback, so don't hesitate to share your ideas.

You can also reach out directly through MuseMouth if you have questions or need help getting started.

Key Pages Summary