William H. Mason

The real story behind building ChangeLyric with Claude Code—including why AI is terrible at frontend state management, creates wasteful code, and why pure vibecoding is a major headache - but still powerful.

William H. MasonJanuary 25

A complete walkthrough of Authority Blogger, a tool that creates SEO-optimized, brand-aligned articles with original images. Learn brand setup, article generation, revisions, and publishing.

William H. MasonJanuary 20

Learn the strategic framework for choosing content topics that build topical authority, capture long-tail keywords, and position your site for both SEO and GEO success.

William H. MasonJanuary 4

January 2026 brought SVI 2.0 Pro, GLM 4.7, and real-time 3D world generation. Here's what's actually useful from the latest wave of open-source AI releases.

William H. MasonJanuary 2

A practical guide to finding RSS feed URLs and XML sitemaps on WordPress, Shopify, Squarespace, Wix, and other popular platforms using browser inspect element.

William H. MasonDecember 31

AI can generate music, code, and content faster than ever. But iteration, curation, and taste remain uniquely human skills that determine success in creative work.

William H. MasonDecember 29

While everyone debates AI risk, a more immediate crisis is already reshaping human behavior: the media environment itself. Here's why the medium matters more than the machine.

William H. MasonDecember 19

Should solo founders sell templates, prompts, and boilerplates or build full SaaS products? Real economics data and how AI is changing the calculus for indie hackers.

William H. MasonDecember 19

Transform your local AI coding assistant workflows into scalable serverless systems using plain-text instructions instead of rigid pipelines. A practical guide to the serverless agent pattern.

William H. MasonDecember 9

Learn how to use AI tools like Flux Kontext and IC-Light to transform photo lighting, create golden hour effects, and change time of day - all while preserving faces and subject details.

William H. MasonDecember 5

Why chaining open-source ML libraries into production apps is a nightmare, and the modular boilerplate approach that could fix it using Modal, Inngest, and Supabase.

William H. MasonDecember 5

An in-depth look at Gemini 3 Pro's image generator (Nano Banana Pro) and its impressive capabilities for text generation, character consistency, and multimodal understanding.

William H. MasonDecember 3

Build a high-performance lead generation system using free and low-cost tools. Learn how execution-based automation, free CRM alternatives, and smart workflows can compete with enterprise solutions.

William H. MasonDecember 2

Landing page, blog, payments, auth, analytics — and production ML infrastructure if you need it. Everything required to start selling, without the 6-month agency timeline or $50k budget.

William H. MasonNovember 28

Why making AI your main selling point is a death sentence for your brand and how to leverage AI effectively without alienating customers.

William H. MasonNovember 26

Discover my curated list of the most effective AI tools for content creation, coding, and productivity as of November 2025, based on real-world usage and results.

William H. MasonNovember 25

How Siemens Healthineers transformed their executive summit with custom lyric swaps, creating memorable moments for 220+ C-suite healthcare leaders from 40+ countries.

William H. MasonNovember 24

How I used Claude Code to analyze $100M in loan volume data, identify critical conversion patterns, and save DoubleClose thousands in marketing spend in just a few hours instead of days.

William H. MasonNovember 19

How I used Claude Code to build an interactive state selector that replaced a massive SEO table for DoubleClose - improving UX while maintaining search rankings across 48 state pages.

William H. MasonNovember 19

Discover how I saved a professional trumpet showcase video by using AI voice technology to fix missing audio clips, delivering studio-quality results in under 24 hours.

William H. MasonNovember 18

How I'm building (mostly) automated content systems that drive real traffic for hard money lenders, from zero to impressions in 30 days.

William H. MasonNovember 17

How I built a simple Python script that slashed my page load times by 75% and boosted my search rankings - plus saved hundreds in hosting.

William H. MasonNovember 17

How I built a open-source video synthesis pipeline using LTX-Video and Modal's GPU infrastructure to transform static images into dynamic content for a client.

William H. MasonNovember 13

My journey attempting to build a machine learning tool to upscale AI-isolated drums, what I learned about the limits of current AI technology, and why I ultimately discontinued the project.

William H. MasonApril 29

Discover how I developed a strategic action plan for GetCatCrazy to boost traffic, engagement, and affiliate revenue through data-driven content strategy and conversion optimization.

William H. MasonApril 17

Discover how I transformed Music Made Pro's conversion rate from 0.08% to 0.79% by rebuilding our ordering system with AI-assisted development and strategic form simplification.

William H. MasonApril 11

Discover how I identified and fixed critical gaps in Woodwind & Brasswind's (a Guitar Center brand) email program to recover substantial lost revenue through basic workflow automation.

William H. MasonApril 11

Discover how I built a Python automation script for Udio that dramatically reduced production time while improving quality for personalized song lyrics.

William H. MasonApril 10

Discover how I leveraged one strategic blog post, keyword research, and AI tools to build a six-figure business with Music Made Pro.

William H. MasonApril 10

Discover how MuseMouth is transforming businesses through data-driven optimization, streamlined workflows, and intelligent AI implementation.

William H. MasonApril 9