New tools drop every week. I help you actually use them profitably.
Next.js app implementation and form simplification led to significant conversion rate improvement
Creative & Technical Consultant
I solve complex business challenges through a unique blend of creative problem-solving and technical implementation. My expertise spans conversion optimization, workflow automation, AI-assisted content creation, and custom software development.
I've helped businesses achieve remarkable results: from 10x revenue growth through strategic optimization, to building custom automation systems that reduce human time, to creating AI-powered content strategies that generate entirely new traffic channels.
My approach combines technical depth with creative innovation. My dad was a programmer. Mom was an artist. I've lived my whole life as 50% artist and 50% technologist.
The best solutions usually combine art and tech - which is my underlying philosophy for turning digital opportunities into profitable solutions.
Helping clients generate significant wins through data-driven optimization strategies, from doubling Shopify conversion rates to automating fulfillment processes.
Implementing cutting-edge AI tools and workflows to create standout content that drives organic growth, from SEO optimization to automated content generation systems.
My $100k+ businesses started from a passion for Music and Tech. Change the lyrics of any song (done-for-you OR do-it-yourself)
Groundbreaking new tools are released every week. I take time to experiment. From changing the time of day in photos to chaining together complex machine learning libraries.
Specialized consulting services that transform your digital presence. Proven strategies that understand user behavior, market dynamics, and industry-specific challenges to drive measurable growth.
Turn more visitors into customers. I use data-driven testing and user behavior analysis to achieve up to 5x conversion rate improvements.
Read case study →Stop doing repetitive tasks manually. I build automation systems that reduce manual work by up to 40% while improving consistency.
Read case study →Scale content without sacrificing quality. I build AI-powered systems that maintain your brand voice while dramatically increasing output.
Read case study →When off-the-shelf doesn't cut it. I build custom tools, integrations, and applications that solve your specific business challenges.
Read case study →Real results from businesses that leveraged our creative and technical consulting expertise.
"Will is exceptional at analyzing data and finding conversion opportunities. His ability to pick up new tools and implement solutions for complex business challenges is outstanding. He modernized our intake processes and helped us track projects to hit our retail goals. His understanding of customer behavior and conversion optimization delivered exactly the results we needed."
Data Analyst, Woodwind Brasswind
"Will's strategic guidance transformed our content approach and audience engagement. He helped us develop a comprehensive content strategy that significantly increased our reach across TikTok, YouTube, Instagram, and Facebook. His understanding of content optimization and audience conversion has been invaluable. The systems he implemented elevated our entire business presence and improved our connection with our audience."
Co-Founder, GetCatCrazy
"Will's strategic guidance was transformative for my cottage-goth fashion business. He helped me develop a comprehensive lean business plan that identified my unique market position. His analysis established clear pricing strategies that maintained healthy margins while remaining competitive in the handmade market. Will's multi-phase growth strategy gave me a practical roadmap from Etsy store to independent platform, with realistic metrics to track along the way. Thanks to his detailed risk mitigation planning and channel strategy, I launched with confidence knowing exactly which levers to pull for sustainable growth. Will's ability to blend creative vision with solid business fundamentals was exactly what Djinna's Keep needed."
Founder, Djinna's Keep
Discover insights, case studies, and practical guides on optimization, AI implementation, and business growth strategies.
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William H. MasonDecember 9
Learn how to use AI tools like Flux Kontext and IC-Light to transform photo lighting, create golden hour effects, and change time of day - all while preserving faces and subject details.
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Why chaining open-source ML libraries into production apps is a nightmare, and the modular boilerplate approach that could fix it using Modal, Inngest, and Supabase.
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An in-depth look at Gemini 3 Pro's image generator (Nano Banana Pro) and its impressive capabilities for text generation, character consistency, and multimodal understanding.
William H. MasonDecember 3Get clarity on your biggest digital opportunities. Leverage the latest technology to create profitable systems and workflows.
1 Hour
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Until Jan 2026
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